Launched in August 2008, Fresh M.I.L.K was a US $125,000 online competition that challenged photographers to capture spontaneous and emotive moments shared between friends, families and lovers around the world. After receiving nearly 35,000 entries from photographers in 112 countries, a judging panel has selected 150 general winners, and eminent Magnum photographer and Chief Judge Elliott Erwitt has selected the Grand Prize-winner.

The 150 winning images are to be published in a new book entitled Friendship, Family, Love & Laughter in November 2009, and on selected licensed products.